Schedule
Moderator of the seminar: Mariano Marzo, professor, University of Barcelona
09.00 am Opening session
Mª Eugenia Coronado, managing director, Naturgy Foundation
Albert Cirera, Vice-Rector of Entrepreneurship, Transfer and Innovation, University of Barcelona
09.30 am What is digitisation? What is it for? What are the main technologies? Applications and impact on competitiveness
Eduardo Calvo, professor, IESE
10.15 am The impact of digitisation on society and employment. What should new training entail?
Antoni Garrell, managing director, ESDi Foundation (FUNDIT)
10.45 am Q&A session
11.00 am Coffee break
11.30 am Block I. Practical cases of digitisation
The energy sector: encouraging the use of data analytics to optimise the photovoltaic plants
Beatriz von Munthe Af Morgenstierne Ramirez, Digitisation Project, Naturgy
The retail sector
Mosiri Cabezas, head of digital transformation and eCommerce, IKEA Spain
The financial sector: the digital bank
Xavier Bombí, strategy partner of the financial sector, KPMG in Catalonia
The telecommunications sector: how to evolve towards digital telecoms based on platforms
Carlos Rabazo, Digital Transformation Manager, Telefónica Empresas
13. 15 pm Q&A session
13.30 pm Cocktails—Networking
14.30 pm Block II. Practical cases of digitisation
The health sector: continuous improvement with digital disruption. Caso Sanofi
Borja Tinao Pérez-Miravete, Innovation Center for Advanced Manufacturing Director, Altran
The logistics sector: creation of a new business unit
Fernando J. García Pardo, Enterprise Account Manager, Amazon Web Services
The tourism sector: comprehensive vision tools of the business-client impact
Ingrid de la Fuente, Global Technical Services Department, Meliá Hotels International
Diego Viu, Technical Projects and Compliance Specialist, Meliá Hotels International
15.40 pm A vision of the future
José Manuel García Gavilán, Strategic Customers Director, Google Cloud
16.10 pm Q&A session
16.30 pm Closing session
Mª Eugenia Coronado, managing director, Naturgy Foundation
Mariano Marzo, professor, University of Barcelona
17.00 pm
End of seminar