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Els Juliols: “Digitisation: practical cases in 7 sectors”. Barcelona

09/07/2019 @ 09:00 - 17:00

Digitisation, the intensive use of information and communication technology, is part of everyday life and is present in any sector and setting of an advanced society. But what do we really understand as digitisation? What is it for? What are the main technologies and applications?

To assess these and other doubts, the University of Barcelona and the Naturgy Foundation have organised a seminar this year, which will bring together experts from academic fields and different business sectors in order to present the most practical aspect of implementation.

Schedule

Moderator of the seminar: Mariano Marzo, professor, University of Barcelona

09.00 am Opening session
Mª Eugenia Coronado, managing director, Naturgy Foundation
Albert Cirera, Vice-Rector of Entrepreneurship, Transfer and Innovation, University of Barcelona

09.30 am What is digitisation? What is it for? What are the main technologies? Applications and impact on competitiveness 
Eduardo Calvo, professor, IESE

10.15 am The impact of digitisation on society and employment. What should new training entail?
Antoni Garrell, managing director, ESDi Foundation (FUNDIT)

10.45 am Q&A session

11.00 am Coffee break

11.30 am Block I. Practical cases of digitisation

The energy sector: encouraging the use of data analytics to optimise the photovoltaic plants
Beatriz von Munthe Af Morgenstierne Ramirez, Digitisation Project, Naturgy

The retail sector
Mosiri Cabezas, head of digital transformation and eCommerce, IKEA Spain

The financial sector: the digital bank
Xavier Bombí, strategy partner of the financial sector, KPMG in Catalonia

The telecommunications sector: how to evolve towards digital telecoms based on platforms
Carlos Rabazo, Digital Transformation Manager, Telefónica Empresas

13. 15 pm Q&A session

13.30 pm Cocktails—Networking

14.30 pm Block II. Practical cases of digitisation

The health sector: continuous improvement with digital disruption. Caso Sanofi
Borja Tinao Pérez-Miravete, Innovation Center for Advanced Manufacturing Director, Altran

The logistics sector: creation of a new business unit
Fernando J. García Pardo, Enterprise Account Manager, Amazon Web Services

The tourism sector: comprehensive vision tools of the business-client impact
Ingrid de la Fuente, Global Technical Services Department, Meliá Hotels International
Diego Viu, Technical Projects and Compliance Specialist, Meliá Hotels International

15.40 pm A vision of the future
José Manuel García Gavilán, Strategic Customers Director, Google Cloud

16.10 pm Q&A session

16.30 pm Closing session
Mª Eugenia Coronado, managing director, Naturgy Foundation
Mariano Marzo, professor, University of Barcelona

17.00 pm
End of seminar

Details

Date:
09/07/2019
Time:
09:00 - 17:00
Event Tags:
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