Gas Natural Fenosa Foundation and Regional Government organise seminar on digital marketing in Toledo

The course was aimed at providing the ground rules for the online world so that SMEs can become stronger, grow and export. 

This initiative, targeted at business owners, executives and managers, forms part of the First Export Programme, which aims to provide free training and advice to SMEs in any sector wishing to become more competitive and export. 

Toledo. Marketing digital para pymes. Cómo usar internet para crecer y exportar

Earlier today in Toledo, the Director of the Castilla-La Mancha Overseas Promotion Institute, Fernando Laviña, and the General Manager of the Gas Natural Fenosa Foundation, Martí Solà, officially opened the seminar entitled Digital Marketing for SMEs, a seminar on digital marketing aimed at business leaders and SME managers wishing to build a good digital strategy for their business. The event was closed by the Director General for Enterprise, Competitiveness and Internationalisation of the Junta de Comunidades, Javier Rosell.

This initiative forms part of the First Export Programme, a project run by the Gas Natural Fenosa Foundation to provide free training and advice for Spanish SMEs wishing to export for the first time via a comprehensive free and ongoing training plan. To take part in the programme, interested companies need to provide a CIF (tax ID number) and sign up for the programme on the website:

This seminar forms part of a partnership between the Gas Natural Fenosa Foundation and the Castilla-La Mancha Overseas Promotion Institute (Spanish acronym: IPEX) to boost exports among SMEs in the region.

A practical and real-world approach to digital marketing

These days, no company can remain on the margins of the online world. Even those with more traditional products or services need to know the ground rules for digital marketing in order to harness its strength in the domestic or export market.

At this seminar, they discovered how to have a good digital strategy while containing costs, increase visits to their website to boost sales, and effectively integrate a social media presence. They also learn how to use technology to export.

During this day of training, attendees were given the digital techniques that any SME must be able to master in order to manage their social media presence, grow their visibility and improve user experience on their website, for online purchases, etc.

The methodology used for the content has a structure based on introductory explanations, examples of real cases and practical advice at the end. The goal of the course is for each attendee to take away a good series of actions for immediate application on which to base the future challenges of growth, competitiveness and export activity at their companies.

Business experts from various sectors, institutions and the government also took part in the event. To speak about the user experience as a key factor in a digital strategy, we were joined by the Marketing Analyst from King-eClient, S.L., Federico Alejandro Ferreyra, while the Abertal Networks Manager Daniel Cerqueiro explained how the digital mix may be the best option for a start-up SME.

The second part of the day included the presentation of success stories from digital SMEs such as Quesería La Antigua, whose Commercial Director Fernando Fregeneda and Communication, Marketing and SM Manager Sara Fregeneda shared their experience and the keys to promoting their online products and exporting. Furthermore, the Executive Director of the Gas Natural Fenosa Foundation First Export Programme, Emili Segura, explained how to export via e-markets.

Finally, the Director of IPEX, Fernando Laviña, presented the lines of support for internationalisation being offered to businesses in Castilla-La Mancha before the event was officially closed by the Director General for Enterprise, Competitiveness and Internationalisation of the Junta de Comunidades, Javier Rosell, who was accompanied by the President of the Gas Natural Foundation, Martí Solá.

A new initiative from the Gas Natural Fenosa Foundation in Castilla-La Mancha

Implementation of this programme to help SMEs in Castilla-La Mancha is another step in GAS NATURAL FENOSA's commitment to this region of Spain, where its foundation’s activity contributes to the development of the local economy, industry and businesses, thereby generating wealth, jobs and progress.

The Gas Natural Fenosa Foundation, founded in 1992 by GAS NATURAL FENOSA, focuses on promoting information, training and increased social awareness about improving energy efficiency and technological innovation in the field of energy while respecting the environment, and promotes cultural activities through the Gas Museum, aimed at preserving and spreading knowledge about the historical and cultural heritage of the sector. It carries out international activities in Algeria, Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Morocco, Italy, Moldova and South Africa.

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