Gas Natural Fenosa Foundation organises seminar on digital marketing and online strategies for SMEs in Zaragoza

Earlier today in Zaragoza, the Council for Economic Affairs, Industry and Employment of the Regional Government of Aragon, Marta Gastón, and the General Manager of the Gas Natural Fenosa Foundation, Martí Solà, officially opened the conference entitled Digital Marketing for SMEs, a seminar on digital marketing aimed at business leaders and SME managers wishing to build a good digital strategy for their business. The event was closed by the Director General of Economic Affairs of the Regional Government of Aragon, Luis Lanaspa.

This initiative forms part of the First Export Programme, a project run by the Gas Natural Fenosa Foundation to provide free training and advice for SMEs from throughout Spain wishing to embark on export activity for the first time via a comprehensive free and ongoing training plan. To take part in the programme, interested companies need to provide a CIF (tax ID number) and sign up for the programme on the website: www.fundacionnaturgy.org.

Today’s event also forms part of the partnership agreement signed between the Gas Natural Fenosa Foundation and Aragón Exterior, under which the two entities commit to provide training and promote those services aimed at helping and offering advice on export activity by SMEs in Aragón.

A practical and real-world approach to digital marketing

It is no longer possible for any company to ignore the online world. Even those with more traditional products or services need to know the ground rules for digital marketing in order to harness its strength in the domestic or export market.

The seminar presented the digital techniques that any SME should master to those who attended. These key issues are embodied in social media management, visibility, the Internet browsing experience, online stores, etc.

The methodology used for the content has a structure based on introductory explanations, examples of real cases and practical advice at the end. The goal of the course is for each attendee to take away a good series of actions for immediate application on which to base the future challenges of growth, competitiveness and export activity at their companies.

Business experts from various sectors, institutions and the government also took part in the event. For example, the Chief Executive Partner of King-eClient, S.L., José Luis Infiesta, focused on the user experience as a key factor in establishing a digital strategy, while the Manager of Abertal Networks, Daniel Cerqueiro, explained how the digital mix could be the best option for a new SME.

A number of success stories were also presented, such as those of Quesería La Antigua, which promotes its products online, and the sales portal Solostocks, which offers its online store as an export tool. The Managing Director of Aragón Exterior, Ignacio M. de Albornoz, presented various digital marketing strategies for SMEs.

A new initiative from the Gas Natural Fenosa Foundation in Aragon

Implementation of this programme to help SMEs in Galicia is another step in GAS NATURAL FENOSA's commitment to this region of Spain, where its foundation’s activity contributes to the development of the local economy, industry and businesses, thereby generating wealth, jobs and progress.

The Gas Natural Fenosa Foundation, founded in 1992 by GAS NATURAL FENOSA, targets its activity at the promotion of information, training and increased social awareness on improving energy efficiency and technological innovation in the field of energy while respecting and protecting the environment, and promotes cultural activities through the Gas Museum aimed at preserving and spreading knowledge about the historical and cultural heritage of the sector. It carries out international activities in Algeria, Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Morocco, Italy, Moldova and South Africa.