The Gas Natural Fenosa Foundation has awarded a scholarship to 30 entrepreneurs —15 Spanish and 15 Argentinians— to attend this postgraduate course in international business this week at the Barcelona School of Management, part of the Continuing Education Institute of Universidad Pompeu Fabra; with the aim of assisting them in their international expansion plans.
The Foundation has also organised meetings with the 15 Spanish and 15 Argentinian entrepreneurs who are taking part in the postgraduate course to promote exchanges and trade agreements between them and to drive forward the international expansion processes of their SMEs.
The initiative is part of the First Export Programme, through which the Gas Natural Fenosa Foundation assists small and medium-sized enterprises with their international development plans. The programme is focused on supporting SMEs as they take their first steps in exporting anywhere in the world, with a complete, continuous training plan, free of charge, including classroom-based and online training sessions, advice and personalised tutorials.
The First Export Programme was first launched in Argentina in 2001 and has enabled over 25,300 companies to receive training on foreign trade and 1,200 SMEs in Argentina to begin exporting. It was launched in Spain in 2014 and over 1,600 entrepreneurs and executives from Spanish small and medium-sized enterprises have taken part so far. The programme has provided customised advice and consultancy to 83 of these SMEs, 15% of which are already exporting their products.
Digital marketing training seminars
This week, the Gas Natural Fenosa Foundation also offered two courses in Madrid and Barcelona as part of the First Export Programme. Titled "Digital Marketing for SMEs: How to use the Internet to grow, flourish and export," these seminars provided the entrepreneurs with training in digital technologies.
More than 200 companies took part in the seminars, which were also attended by Director of the Gas Natural Fenosa Foundation Martí Solà, and General Director of Business Internationalisation at ICEX Isaac Martín Barbero, in Madrid, as well as Managing Director of the Barcelona Chamber of Commerce, Industry, Services and Navigation Xavier Carbonell.
During the seminars, attendees were given the keys to creating a good digital strategy while containing costs in order to gain Internet visibility and convert visits into business. They also learned the formulas for integrating their social media presence to positively impact sales, among other topics.
The Gas Natural Fenosa Foundation
The Gas Natural Fenosa Foundation, founded in 1992 by GAS NATURAL FENOSA, focuses its activities on promoting information, training and increased social awareness in improving energy efficiency and technological innovation in the field of energy while respecting and protecting the environment, and promotes cultural activities through the Gas Museum aimed at preserving and spreading knowledge about the historical and cultural heritage of the sector. Its international activities are carried out in Algeria, Argentina, Brazil, Colombia, Costa Rica, Mexico, Morocco, Italy, Moldova and South Africa.
Barcelona, 09 June 2016.