After the presentation of the seminar, which included several representatives from the different organiser sectors, there were different speeches from Pablo Furnari, Diego Miranda Iglesias, a specialist in digital marketing and social networks, and Federico Bassa, Business Manager of Provincia NET. The three speakers addressed the importance of digital tools when exporting and placing a brand in the market.
This training is free and is carried out as a result of the Agreement signed in March between the Chairman of Gas Natural Fenosa Argentina, Horacio Cristiani, and the Deputy Secretary of International Economic Relations, Carlos Matías Peralta, which will allow the Digital BIA and First Export programmes, aimed at training SMEs in exporting goods and services, to be implemented, as well as the technological platforms and software systems for business.
Since 2001, the Gas Natural Fenosa Foundation has carried out the First Export Programme, which provides free and specialised advice on foreign trade to Argentinian SMEs in any sector. Over these years, more than 800 seminars have been held, around 2,000 companies have set up their first exports, and by providing advice and training, the programme has benefited more than 40,000 companies.
ZÁRATE (ARGENTINA), 17 JUN 2015